Meet Our Founder

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EVE WEATHERBURN

FOUNDER & MANAGING DIRECTOR

Passionate about building brands and developing people, Eve founded Brand Journey to support small-to-medium-sized companies to learn for themselves, how to develop and bring to life, their consumer, corporate and employer brands.

With two decades of marketing and brand development experience across service-based industries, Eve blends creative solutions with a commercial lens.  Her approach is to keep it simple and execute quickly.

She has held leadership roles for a range of global hospitality and experiential luxury and lifestyle brands including: Vice President Brand Management (AMEA) for InterContinental Hotels Group (including the Holiday Inn and Hotel Indigo brands); Vice President Marketing for Anantara Hotels, Resorts & Spas; as well as brand roles with The Bicester Village Collection - Shanghai Village & Suzhou Village (luxury retail outlet malls); and GPT Retail Malls in Australia.  Having lived and worked in Singapore, Shanghai, Bangkok, London, Atlanta, Sydney, Vancouver, and now Hong Kong, Eve brings a wealth of global consumer insights to her approach to brand development.

And as well, Eve is focused on supporting emerging service marketers who desire to develop great brands.

She has created the Meraki Marketing Learning Studio to offer a range of skills and career development courses to help emerging marketers advance their capabilities.

Eve’s passion for supporting the development of marketing talent reflects her unique combination of degree qualifications in both education and marketing.  She has also completed her Doctor of Business Administration in International Business (DBA), her dissertation topic being ‘Marketing Skills for the Next Generation of Hospitality Marketing Leaders’.