We offer a range of brand development services and marketing training programs for organisations and individuals. We support companies in any service industry focused on delivering an amazing customer experience, including hospitality & travel, lifestyle & retail, coworking, destinations, financial services, property, education and also business services organisations.
We’re practitioners helping you and your team learn to build great brands. Your brand development need may be one of the following:
Defining the Brand
- Brand strategy & positioning
- Customer profiles
- Brand story development
Designing the Brand Experience
- Customer journey mapping
- Experience ideation sessions
- Localising the brand
Implementation & Engagement
- Pilot testing framework
- Brand training tools
- Brand service behaviours and training programmes
- Internal engagement programmes
- Communications strategy
Each quarter, you choose the brand service of most value and priority to your business and we become an extension of your team to help you complete this work. Services can be a combination of:
Gaining customer insights, designing your experience for a particular customer segment and focusing on employee experiences
Service training focus areas and practical implementation toolkits
Internal brand training programs for your team to live and breathe your brand
Programs and training to help your teams know what to say about your brand, and how to have consistency in your brand communication materials
If you have other brand development needs, please let us know and we can provide a tailor made package.
Contact us for detailed package information and pricing, and to discuss your business needs.
Learn what’s important for new service businesses to focus on, in order to go about building a clearly defined and differentiated brand.
Learn customer end-to-end journey mapping, and how to design on-brand experiences for your brand, from ideas to practical implementation.
Are you an early-career marketer in a service industry, looking to understand where to focus your personal development? Learn about the key skills and competencies to develop to support your career growth, and evaluate your current capability strengths.
For independent hotel GMs, learn how to be both commercially and customer focused in order to maximise revenue by gaining a strong understanding of the key decision drivers across each marketing function.
For more information on any of the workshops, please click here to contact us.