what makes us unique

Evolving your brand offer to remain relevant to today's customers, is an ongoing journey. We tap into our breadth of experience to help you identify, design, develop, and implement customised solutions to take your brand experience to the next stage.

Having worked within many different business structures, we are experienced at bringing functions together within the business, to develop a brand.

  • We work with each business to understand their team structures and ways of working, and build the design process around the business
  • We know what it takes to implement a new customer experience especially for a service-based experience brand.  Once the new experience has been tested and is ready to implement, we can support with developing brand standards, operating procedures and training programs to ensure teams know how to deliver each experience consistently
  • We are focused on working as an extension of your team, and support developing capabilities within your business, as we create the brand customer experience.


She Shines: Eve Weatherburn, Brand Journey - Boutique Hotel News

Our founder Eve Weatherburn featured in 'She Shines' on why she started Brand Journey and what the company is about: https://www.boutiquehotelnews.com/features/she-shines-eve-weatherburn-brand-journey


How to design your Employer Brand Experience - PSD Group

"Attracting and retaining excellent talent continues to be an ever-increasing challenge. In today's global business environment, it's just as important to design your employer brand experience as it is your consumer brand experience."
Read the full atricle here: 

the team

Eve Weatherburn

Founder and Managing Director

Passionate about building brands and developing people, Eve founded Brand Journey to support companies to learn how best to develop and bring to life, their consumer, corporate and employer brands.

With two decades of marketing and brand development experience across service-based industries, Eve blends creative solutions with a commercial lense.  She has held leadership roles for a range of global hospitality and experiential luxury and lifestyle brands including: InterContinental Hotels & Resorts; Holiday Inn; Anantara Hotels, Resorts & Spas; and Value Retail China.  Having lived and worked in Singapore, Shanghai, Bangkok, London, Atlanta, Sydney, Vancouver, and now Hong Kong, Eve brings a wealth of global consumer insights to her approach to brand development.

Just as brands continually evolve, so do the people who create and deliver them.  Eve’s passion for developing the marketing talent within organisations, sees Brand Journey’s approach to building brand experiences focus on developing the capabilities and skills of the teams we work with.  Eve is currently working to achieve her Doctor of Business Administration (DBA) on the subject of skills and competency development of early-career marketers in the hospitality industry.


Lindsay Stanton-Pimontel

Brand Development & Marketing Manager

Lindsay Stanton-Pimontel has laid a strong foundation of bringing brands to market as an entrepreneurial marketing professional both in The Netherlands and Hong Kong over the past 12 years. She has a range of marketing and communications experience from roles across the co-working, FMCG, media, beauty and venture capitalist industries.

Lindsay has been responsible for the creation, development and implementation of marketing and brand strategies, brand introductions, communication campaigns, strategic repositioning and the development, renewal and maintenance of brand identities. 

Before moving to Hong Kong, Lindsay changed the Amsterdam marketplace by successfully creating the De Föhnbar brand, the first hair blow-dry bar in The Netherlands. Her brand was awarded #1 'Blowout' in the Netherlands by Vogue, and in 2017, Lindsay was named Retail Rookie by RetailTrends Magazine.